Who We Are
CulturaWorks is a marketing consultancy built at the intersection of strategy and culture.
We specialize in helping brands scale with campaigns that don’t just communicate—but deeply resonate.
Our team brings together senior marketing professionals with backgrounds at some of the world’s most influential tech and media companies. We blend global brand thinking with deep cultural insight to craft strategies that connect across the MENA region and beyond.
From brand foundations to go-to-market campaigns, we build with clarity, creativity, and cultural fluency—always rooted in real business outcomes.
Meet The Founder
My name is Nahla Magdi
I’m a Strategic Growth Hacker and Culture-Driven Marketer with 15+ years of experience leading marketing and growth across the MENA region, Turkey, and South Africa — working with global and regional brands in FMCG, retail, and tech.
After years on the brand side, I saw a pattern repeat itself: agencies delivered creative, but often missed the strategic context, cultural nuance, or real business impact.
That’s why I created CulturaWorks — to be the partner I wish I had when I was on the inside.
At CulturaWorks, we don’t just launch campaigns. We unlock growth through insight-led strategy, culturally resonant storytelling, and ROI-driven execution that aligns with what truly matters: your business goals.
Because culture connects. Strategy scales. And when both come together, brands win.
Mission
Our mission is to be more than just a service provider—we aim to be a strategic partner that brands can rely on to navigate the complexities of the MENA market with insight, creativity, and cultural intelligence.